There is no big grammar here. The idea of content marketing is that all content MUST NOT read like a sale pitch so that readers won’t run away. If you recall the idea of birthing public relations to fill the gap that advertising couldn’t, that is it! Naturally, people don’t like to read promotional messages, you know.

Content marketing must be strategic enough to drive leads. Content marketing must be informational enough to give the reader value. The reader must never leave your page feeling you robbed him intellectually. He should go home with something.

Let us attempt another definition:  Content marketing is simply supplying your readers with information needs, while sandwiching a sales pitch in between…very subtly though. Your customers are really not interested in what you are selling, they are interested in what gives them value. So show them through your content what value your product or service brings to them.

Just like the piece you are reading now. You can agree with us, this piece has taught you a thing or two about content marketing that won’t clear up before now. That is the value we gave you in the midst of selling our content marketing crash training programme.

We trust by now you are beginning to see why it has to be content marketing – nothing to add, nothing to remove. We decided to go this kindergarten so it can be clearer for you.

Perhaps, you have a content team in-house who should generate winning strategic content for all your platforms, mainstream and online. But the challenge has always been churning out content that truly speaks to all your stakeholders, using the language that each of them understands. We know this for sure. It’s a problem. In fact, what they do everyday at work is lazy about until its COB and they go home. When they write, the marketing part of content marketing disappears. When they write, all you see is “marketing,” no content. Either of these is bereft of what a true content marketing is all about.

If your team has been generating content that reads ‘salesy’ as we like to put it, you would have failed as content marketers – vice versa.

At Portfolio Language Services, we offer two to three days crash training for corporates who want their in-house content team to be able to populate their blog and other platforms with their messaging. We shall train your team so proficiently that they become content marketers in three days.

As you can see, our content writing training service is the best you can get across Nigeria. We give you that balance that a true content writer should demonstrate in writing. We designed our training programme in a way that once you take the classes, you become industry baked for that purpose.

We teach you so much you would, thereafter, write without sacrificing quality anymore.

Again, we have a BIG bonus we would hand you at the end of the training. Whereas other training services offer just the training material, we go the extra mile to hand you both the training material and our unique digital content writing style guide. The document is a fully-fledged one you can’t find in the internet or anywhere else. We were able to sew it that even a dummy could write winning content with it.

Please allow Portfolio Language Services to train you, your content writing team, your loved ones…anybody you want the content marketing skills for. You will see why we insist we should be your trainers at the end.

Your company blog will know that something happened. (smiles).

Call us for booking now. All our hotlines are in Whatsapp too. You can send us email as well. Big thanks.